Retail Brand Manager
Description
Join our incredible hospice charity as a Retail Brand Manager!
The Retail team at Dorothy House Hospice operates 27 shops across B&NES, Wiltshire, and Somerset, generating £6 million annually to fund vital end-of-life care in our community. In the fast-evolving charity retail sector, we are committed to staying ahead of the curve by embracing innovation, connecting deeply with our supporters, and offering a compelling retail experience.
RETAIL BRAND MANAGER | £35,000 - £40,000 per annum
We are seeking a passionate and experienced Brand Manager to join our Retail team. In this pivotal role, you will drive innovation in our retail operations, helping us better understand our diverse customer base and foster stronger customer loyalty.
Some duties and responsibilities as Retail Brand Manager will include:
- Spearheading the development and implementation of a comprehensive retail brand strategy that embraces innovation, enhances the brand's presence, and aligns with Dorothy House's mission.
- Working closely with our Head of Retail to increase awareness and deepen connections with our communities.
- Improving our shop segmentation, ensuring each store stocks products tailored to the unique needs of the local community.
- Designing and execute customer engagement strategies, including loyalty programs and digital initiatives that help foster long-term relationships with our brand.
- Exploring opportunities to introduce new product categories and/or partnerships. Building and maintaining strong relationships with existing and potential suppliers, creating sourcing strategies to secure high-quality, market-relevant stock for our stores.
- Collaborating with shop managers, marketing teams, and other stakeholders to implement the brand strategy effectively across all shops. Fostering a culture of innovation and continuous improvement within the retail team, encouraging fresh ideas and creative thinking.
See our full detailed Job Description on our website for more information.
HOURS OF WORK
This is a full time position. You will be contracted to work 37.5 hours per week.
The role will be mostly an onsite role based at our warehouse in Corsham, with occasional working at our Hospice in Winsley. However, we also encourage applicants looking for hybrid working to apply!
ABOUT YOU
Essential requirements:
- Proven experience as a Marketing / Brand Manager, preferably within the retail or charity sector.
- Strong track record in driving innovation within a retail environment.
- Holds a confident understanding of the retail market, and how branding affects customer behaviour, loyalty, and sales.
- Expertise in store segmentation, product strategy development, and market research.
- Excellent project management skills with the ability to organise and manage multiple tasks or priorities.
- An analytical problem solver, with an ability to use data to inform decisions.
- Excellent communication, negotiation, and relationship-building skills to confidently challenge norms and present new ideas.
Desirable requirements:
- Experience in charity retail or a not-for-profit environment.
- Familiarity with local communities in B&NES, Wiltshire, and Somerset.
- Experience in digital marketing, e-commerce, or implementing technology-driven solutions in retail.
OUR BENEFITS
Dorothy House is an incredible place to work, these are just a few of our benefits that we offer to our staff:
- Bonus scheme - a yearly bonus for our retail staff
- Generous holiday allowance for all roles, increasing with length of service.
- Fantastic refer a friend scheme.
- Excellent industry leading training and development programmes with many career development opportunities.
- Pension with Life Assurance.
- Travel and parking - We offer 45p per mile for work travel.
- Cycle to work scheme.
- Employee Counselling and Mindful Employer Charter - providing our staff with information, advice and support for those experiencing stress, anxiety, depression or any other mental health conditions.
- Simply Health - Providing insurance against certain everyday healthcare costs such as dental and optical treatments.
If this sounds like your ideal job, then we'd love to see your application.
Please note that our vacancies can close at any time once sufficient applications have been received. We therefore encourage early submission of your application.
INTERVIEWS:
Interviews for this role are aiming to be held at the end of October.
Required skills for this position
Download Job DescriptionHave a question?
If you have a question about this role then why not check out our FAQs or call us on 01225 722 988
Explore FAQsAt Dorothy House, the principles of equality, diversity and inclusivity are central to our work as an outstanding care provider and employer. They are inherent in our values where we care, we connect and we create. We recognise the diversity of the people who deliver our services and the people who receive them. We believe that by building a diverse workforce, underpinned by a culture of respect, we will create an environment where everyone will have access to receive outstanding care and support from Dorothy House, regardless of characteristic.
Our 2021 Services Review identified how we need to work differently to achieve our strategic mission to ensure that “everyone has access to outstanding palliative and end of life care” and has presented us with an opportunity to improve on the “community development” work of the past and engage differently with our communities for the benefit of our patients, carers and families. Put another way, this is our moment ‘to do things differently’ and we are embracing this through Asset Based Community Development. We expect all staff to embrace this strategy and we will provide training accordingly.
What happens next
Your application will be processed. One of the team from Dorothy House may contact you to discuss your application further
If selected, you will be invited to attend an interview
We will keep you informed of the progress of your application throughout the selection process
Every day is different and challenging, and I feel privileged to be let into the lives and homes of our patients
Elaine Kynaston, Dorothy House carer
Dorothy House is at the end of a phone whenever you need advice or reassurance. There’s just something about all the staff – they’re so approachable.
Angela Selman, DH patient, 2022
I was a Hospice at Home carer for thirty years. I think we all feel privileged to do it. It’s an honour to be with people at the very end of life.
Maggie Matthews, Dorothy House carer
I cannot put into words what a difference your carers made at such a dark time, and I will always be truly grateful.
Family of a patient, 2021
Anyone who works for Dorothy House is passionate about what we do. We’re like a family –we agree on our values and our mission and that comes through more than anything
Sue Spanswick, Dorothy House carer
It sounds a cliché, but every day really is totally different and I get to work with some amazing people
Debbie Russell, Mobile Deputy Shop Manager
I really wanted to work for Dorothy house after seeing first-hand the quality of care they provided. I applied for hospice at home carer role, and was thrilled to be offered a position.
Julia Harper, Dorothy House carer
My role at Dorothy House feels more meaningful than any of my previous corporate experience. Things here really matter, and it is so rewarding playing my part in helping us be there for patients and families
Rhiannon Eveleigh, Corporate Communications, 2022